Dough Baby, known for its handmade kolaches and iced-to-order cinnamon rolls, is opening its first brick-and-mortar location at 4219 McCullough Ave., #2 on Saturday, July 18, from 9 a.m. to 2 p.m.
The debut will feature a community-focused grand opening celebration with giveaways and in-store raffles.
After two years of weekend sell-outs at the Pearl Farmers Market, founder Nancy Fitch, a longtime San Antonio restaurant professional and former head of the Pearl Farmers Market, is bringing the brand’s first permanent home to the Olmos Park community.
The new location introduces an expanded menu beyond its signature offerings. In addition to its kolaches and cinnamon rolls, Dough Baby Olmos Park will feature baby cakes, seasonal pies, classic fresh-baked cookies, and savory selections like a daily quiche, alongside a curated coffee and tea program.
Designed as a casual grab-and-go concept, the shop will be open Wednesday through Monday from 8 a.m. to 2 p.m., and closed on Tuesdays.
The celebration begins with a ribbon-cutting ceremony at 9 a.m. As a token of appreciation, the first 50 guests in line will receive a complimentary cinnamon roll. All guests who make a purchase will also receive a coupon for a free kolache on their next visit.
The festivities continue with an all-day in-store giveaway. Attendees who RSVP via Eventbrite HERE and make a purchase will receive a raffle ticket at checkout for a chance to win one of three gift cards valued at $25, $50, or $100.
The grand opening of Dough Baby’s first brick-and-mortar wouldn’t be possible without the continued support of our San Antonio community and everyone who has visited us at the Pearl Farmers Market. What started as a fun idea has quickly grown into a dream come true.
Nancy Fitch | Founder of Dough Baby
Dough Baby will continue its presence at the Pearl Farmers Market, where guests can find its signature gooey cinnamon rolls and kolaches every weekend.
For more information and to view the full menu, visit the bakery’s website HERE or follow @doughbabytx on Instagram for the latest grand opening updates.
About Dough Baby
Founded in San Antonio, Texas, Dough Baby is a locally owned bakery known for its Texas-style pastries, including handcrafted cinnamon rolls, kolaches, and pralines. The brand has built a devoted following through its weekend presence at the Pearl Farmers Market. Led by founder Nancy Fitch, Dough Baby emphasizes high-quality ingredients, thoughtful preparation, and approachable comfort flavors inspired by Texas traditions.