Hospitality Marketing Leaders to Host Hands-On Content Creation Workshop at Les Dames d’Escoffier International Annual Conference in Las Vegas

Originally designed exclusively for members of Les Dames d’Escoffier International (LDEI), a philanthropic organization of women leaders in the food, beverage & hospitality industries, the workshop has now been opened to the public due to strong interest.

Hosted by Kim Beechner, CEO of Embark Marketing, and Mayter Scott, founder of Mayter Scott Creative, the interactive session is designed for hospitality leaders who want to create compelling visual content and transform it into a powerful marketing strategy.

The workshop begins with a dynamic “What’s In My Bag” demonstration from creative powerhouse Mayter Scott. Participants will get a behind-the-scenes look at the tools, gear, and techniques she uses to capture irresistible food and lifestyle imagery. Attendees will also receive her Confident Creator Gear Guide, enabling them to elevate their visual storytelling wherever inspiration strikes.

Next, marketing strategist Kim Beechner will guide attendees through her Content Multiplier Map, demonstrating how to turn one great piece of content into an integrated marketing campaign across multiple platforms. The session focuses on helping hospitality brands maximize their reach, visibility, and return on their marketing efforts.

Participants will leave with practical tools, a repeatable strategy, and the confidence to produce marketing content that captures attention and converts customers.

Event: Beyond Social: Turning Great Content Into Real Results
Date: Tuesday, April 14, 2026
Location: The Cosmopolitan Hotel, Las Vegas
Cost: $225
Open to: Hospitality professionals, entrepreneurs, marketers, and the public

Mayter Scott is a creative director and visual storyteller specializing in food, hospitality, and lifestyle imagery. Through her studio, Mayter Scott Creative, she collaborates with restaurants, chefs, and hospitality brands to produce compelling visual campaigns that stand out across digital and print platforms. Known for her bold, vibrant style, Scott helps businesses translate their vision into imagery that connects with audiences and inspires engagement.

Kim Beechner is the founder and CEO of Embark Marketing, a digital marketing agency specializing in the hospitality industry. Built by hospitality professionals for hospitality brands, Embark Marketing helps restaurants, bars, and culinary businesses grow through strategic storytelling and integrated marketing campaigns. With more than 15 years of experience in the hospitality industry, Beechner partners with brands to transform creative ideas into marketing strategies that drive measurable results. Her work focuses on connecting visual content, brand storytelling, and business strategy to help hospitality brands increase revenue and build lasting guest relationships.

Les Dames d’Escoffier International (LDEI) is a global philanthropic organization of women leaders in the fields of food, beverage, and hospitality. Founded in 1976, the organization brings together influential professionals including chefs, restaurateurs, writers, educators, farmers, winemakers, and entrepreneurs who are dedicated to advancing excellence in the culinary industries. Through education, mentorship, and philanthropy, LDEI chapters across the United States, Canada, Mexico, the United Kingdom, and beyond support the next generation of leaders through scholarships, grants, and community initiatives.